CRM Manager

 
CRM Manager

Welcome to the world of Delta Galil - עולם רב גוני שתפור על ידי אלפי עובדים באינספור מקצועות ובעשייה מגוונת סביב הגלובוס, המדברים בשפות שונות, באים מתרבויות רבות ולכולם מטרה אחת – קידום החדשנות והטכנולוגיה באופנה בקרב המותגים והרשתות המובילים בארץ ובעולם. אנו מתאימים את השכבה הראשונה לגוף האנושי ולפעילותו, וגורמים לכל מי שלובש את מוצרינו להרגיש בנח. העיקרון לפיו 'האדם נמצא במרכז', מקבל ביטויו גם בדרך בה אנו מנהלים את האנשים שלנו, שהם השותפים העיקריים לחוסנה ולצמיחתה המתמשכת של החברה.

בוא/י להיות שותף/ה במסע חווייתי, מלמד, חדשני וחובק עולם בדלתא גליל. 

בוא לעבוד אתנו!

The Manager of CRM will be responsible for conceptualizing, developing, and managing omnichannel/digital, loyalty and data-driven customer relationship strategies.

You will collaborate with cross functional partners in e-commerce, Marketing, and Buying to translate these strategies into actionable plans that will deliver personalized customer journeys and drive an increase in customer acquisition and retention to drive sales and deliver on business objectives.

Responsibilities:

  • Lead onboarding of new CRM platform and vendor to ensure customer data meets quality and standards that allow for successful execution of new CRM

       and loyalty programs

  • Develop CRM & Loyalty roadmap, segmentation, and content planning

  • Manage and drive on-going optimization of CRM and Loyalty programs to drive continued growth and improvement in retention and loyalty.

  • Define and monitor success of program and customer segments.

       Identify and report on health of Customer KPIs to track effectiveness of programs             and assess levels of brand loyalty over time; apply learnings to continually

       advance and optimize CRM initiatives.

  • Own customer analytics and behavioral reporting in partnership with CRM vendor. Analyze customer data to help key stakeholders make informed decisions on business and marketing strategies and objectives.

  • Create and maintain a formal process to update and share findings with

       cross-functional partners and leadership team on New Customer Acquisition

       and Customer Retention.

  • Lead CRM vendor relationship, develop and maintain successful vendor deliverables, focused on continuous relationship management and capabilities assessment.

  • Develop testing strategies for all aspects of CRM to ensure the most effective approach for Brayola and their respective customers and product offering.

  • Partner with Ecommerce to optimize Email channel and campaigns with ongoing multivariate tests of customer segmentation, subject lines, time of send, content, landing pages and channel making them highly relevant and effective.

  • Help guide email segmentation, targeting, and lead nurture strategies

  • Develop customer journey mapping across platforms (site, performance marketing channels, owned channels), analyzing all touchpoints and opportunities

       for growth and optimization.

  • Optimize and increase capture rate both in store and online through CRM

       and loyalty initiatives and data capture strategies.

  • Manage segmentation strategy and list pulls for campaigns.

 

Requirements:

  • 3-5 years CRM and Loyalty program experience.

  • Proficiency and experience with CRM platforms and solutions.

  • Expert knowledge and skill with translating data into insights, particularly as it relates to CRM and consumer/behavioral analytics.

  • Knowledge of both qualitative and quantitative methodologies in data analytics.

  • Proven record of partnering cross functionally to create personalized

       customer experiences

  • Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners.

  • Technical proficiency and knowledge of CRM database solutions and feeds, loyalty, and analytical systems.

  • Must be able to work with technical data, as well as, creative concepts.

  • Extensive experience analyzing customer behavioral data.

  • Must have segmentation experience.

  • Self-motivated, results-oriented, strategic thinker. Strong time management

       and prioritization skills.

  • Retail experience preferred.

  • CRM and Loyalty program launch experience requires.

 

Unit: Brayola

Location: Caesarea

קורות חיים יש לשלוח למייל – jobs@deltagalil.com

© 2019 by Delta Galil Industries Ltd.

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